These gift-worthy minority-owned brands are worth the splurge.
These gift-worthy minority-owned brands are worth the splurge.
The holidays are all about meaning, and what better way to add intention to your gift-giving than by shopping small? Whether you’re on the hunt for a cozy candle, a standout piece of jewelry, or a kitchen essential that doubles as art, small businesses have what the big-box stores don’t: originality, soul, and the chance to invest in someone’s dream.
This season, we’re spotlighting 10 incredible minority-owned brands that bring heart, heritage, and high design to the table. From Black and Brown makers reimagining tradition to culturally rooted concepts with modern edge, these brands offer something for everyone on your list—yourself included.
Based in Los Angeles, is inspired by the earth and designed for plant lovers, scent nerds, and people who just want their home to feel like a vibe. Their soy wax candles are poured in small batches and feature nostalgic, grounded blends like “Scenic Route” and “Sweet Resin.” Every candle is tied to a garden memory and rooted in sustainability.
Founded by Trinity Mouzon Wofford, Golde is all about superfoods for better wellness. From turmeric latte blends to chlorophyll masks, the brand makes self-care simple, approachable, and beautifully packaged. Bonus: it’s all vegan and made with real ingredients you can pronounce.
Stephanie Summerson Hall’s luxury glassware brand is known for its vibrant hand-blown pieces that look just as good on your table as they do on your shelf. Inspired by her grandmother Estelle, the line is rooted in joy and celebration. These heirloom-quality pieces come in jewel tones and soft pastels that elevate any hosting moment.
This handmade jewelry line by Morgan Thomas is delicate, sculptural, and full of quiet beauty. Each piece is crafted in Queens, New York and often incorporates vintage deadstock materials. With silhouettes inspired by memory and family, Yam is wearable storytelling at its finest.
Sisters Vanessa and Kim Pham created Omsom to bring proud, loud Asian flavors into everyday kitchens. Their sauce packets feature authentic recipes from chefs of Vietnamese, Thai, Filipino, and Korean descent—no watered-down flavors here. It’s the perfect gift for the home cook who wants to spice things up.
Founded by certified tea sommelier Patrick J. Kang, Mansa Tea offers aged and rare loose-leaf teas with a focus on intentional, slow sipping. Think: artisanal pu-erh, aged white teas, and handpicked oolongs packaged beautifully for gifting. It’s tea, elevated.
Part furniture studio, part culture lab, Lichen is run by Eddie Opara and Jared Blake—two tastemakers reshaping how we talk about design. From vintage chairs to custom collabs with emerging designers, Lichen is a haven for thoughtful, design-forward objects with edge and meaning.
Black- and women-owned, Deux is the guilt-free cookie dough brand that went viral for a reason. Made with clean ingredients and boosted with functional supplements like collagen and zinc, their treats taste good and do good. The holiday gift sets make an easy win for sweet tooths and wellness girlies alike.
This family-owned puzzle company brings fine art and fun together with puzzles that feature original work by artists of color. Created by siblings William and Erika Cunningham, Puzzles of Color is on a mission to make playtime more inclusive—and more beautiful.
Each candle in Bright Black’s collection tells a story of Black culture, legacy, and love. Hand-poured in Durham, North Carolina by a husband-and-wife duo, these soy candles smell incredible and come with rich backstories. Scents like “Kingston” and “Harlem” are perfect for creating a vibe that feels both personal and powerful.
When you shop small, you’re doing more than checking off a gift list. You’re preserving craft, celebrating culture, and pouring into communities that deserve to thrive. These 10 brands are just the beginning.
Shop our curated gift guides, Editor's Choice lists, and viral must-haves from the best home and furniture brands.
by Nneya Richards | February 8, 2023
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