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In 2020 and beyond, there was a significant shift in consumer tastes and purchasing behaviors regarding laundry detergents. The upward trend in this market attracted attention from both fragrance and fashion brands. However, this boom created a particularly favorable environment for us to be mindful of what we were putting in our washing machines and on our skin. Thus, the need for non-toxic laundry detergents was born.

In recent years, the laundry detergent market has undergone a drastic transformation. Beyond the traditional offerings from major brands like Tide, Arm & Hammer, and other staple favorites, a new wave of premium laundry products has emerged. These innovative solutions feature curated and refined fragrances, high-efficiency formulas, specialized options for different fabric types, and eco-friendly packaging. For many, these newer brands have made laundry day a more enjoyable task instead of feeling like you’re piled down with wash after wash.

One laundry detergent brand in particular we can’t get enough of is DedCool. The LA-based brand introduced its laundry and home section in 2022, building its detergent off its award-winning fragrance “Milk.” From there, the brand has added dryer sheets, and linen spray, taking home scents to the coolest level.

Of course, we can’t forget the extra chic brand, The Laundress. The brand took heed to consumer feedback about its previously toxic formulas, went back into the lab, and emerged last year with new and improved versions of its staples, including its signature detergent and fabric softener.

Ahead, we get into the best non-toxic laundry detergent brands to try in 2024. These brands have been tested and approved by a writer obsessed with lovely-smelling garments over the years.

Best Non-Toxic Laundry Detergents of 2024

• DedCool Dedtergent “Milk”
• The Laundress Signature Detergent Classic
• Blueland Laundry Starter Set
• Tangent GC Hypoallergenic Detergent Without Perfume
• Steamery Odor Control Laundry Detergent
• Dr. Barbara Sturm Laundry Detergent 
• Good Juju Laundry Detergent Strips

DedCool Dedtergent “Milk”

Key Ingredients: Water, coco-glucoside

• Clean rating: 10/10
• Formula: 10/10
• Sustainability: 8/10

Los Angeles is big on everything good for the environment and good for the body, so it’s no surprise that the LA-based brand’s formula would put the “C” in clean. “Milk” is a subtle scent, making it an easy buy for those with families or individuals who aren’t a fan of overly scented detergents. Extra points for DedCool come into play because of its transparent and minimal ingredient list and where the brand sources from.

The Laundress Signature Detergent Classic

Key Ingredients: Water, sodium lauryl sulfate

• Clean rating: 10/10
• Formula: 10/10
• Sustainability: 10/10

The Laundress returned to the drawing board for its Signature Detergent and brought out a better 2.0 version similar to the old formula that won hearts, but with safer ingredients and raw materials, and the brand is being 100% transparent about the integrity of the packaging and the formula.

Blueland Laundry Starter Set

Key Ingredients: Citric acid, sodium carbonate

• Clean rating: 10/10
• Formula: 10/10
• Sustainability: 9/10

This product checks all of the boxes. Liquid detergents can get a bit messy, so why not go for a pod? With chic packaging, eco-friendly ingredients and safe testing measures, why wouldn’t you want to have this starter kit in your laundry collection?

Tangent GC Hypoallergenic Detergent Without Perfume

Key Ingredients: Water, sodium lauryl sulfate

• Clean rating: 10/10
• Formula: 10/10
• Sustainability: 10/10

For the eco-conscious consumer, Tangent GC offers a premium vegan detergent. Utilizing plant-derived ingredients, this powerful formula effectively removes oil, dirt, and grime that conventional detergents often miss. Tangent GC combines superior cleaning performance with ethical production, making it the ideal choice for those who prioritize both cleanliness and sustainability.

Steamery Odor Control Laundry Detergent

Key Ingredients: Water, sodium laureth sulfate

• Clean rating: 10/10
• Formula: 10/10
• Sustainability: 8/10

The minimal elements of the packaging is enough alone to win many over. However the price point, no perfumes and dyes are added bonuses.

Dr. Barbara Sturm Laundry Detergent

Key Ingredients: Soap, Non-ionic surfactants

• Clean rating: 10/10
• Formula: 7/10
• Sustainability: 10/10

Skincare expert Dr. Barbara Sturm has created an eco-friendly laundry detergent. This plant-based formula is gentle on skin and clothes, featuring natural ingredients like purslane, aloe vera, and panthenol.

Good Juju Laundry Detergent Strips

Key Ingredient: Vegetable glycerin

• Clean rating: 10/10
• Formula: 8/10
• Sustainability: 8/10

This BIPOC-owned brand created these concentrated, easy-to-use strips that effectively clean your laundry while promoting sustainability.

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