Academy Award winner Jamie Foxx brings his signature style to premium bourbon.
Academy Award winner Jamie Foxx brings his signature style to premium bourbon.
Entertainment icon Jamie Foxx has proven time and again that his talents know no bounds. From his Oscar-winning performance in “Ray” to hosting Fox’s hit game show “Beat Shazam” alongside his daughter Corinne Foxx, the multi-hyphenate star continues to expand his creative reach. Now, he’s making waves in the spirits industry with Brown Sugar Bourbon (BSB), a flavored whiskey that’s catching the attention of both bourbon enthusiasts and casual drinkers alike.
As owner and creative director of BSB, Jamie Foxx brings his characteristic attention to detail and commitment to excellence to the world of premium spirits. The bourbon, officially launched earlier this year, stands out in the crowded celebrity alcohol market with its unique flavor profile – a smooth blend of cinnamon and brown sugar-infused whiskey that clocks in at 70 proof (35% ABV).
“I made BSB to bring people together. Our time is precious, but the opportunities are endless,” says Jamie Foxx, emphasizing the brand’s focus on celebration and community. This philosophy aligns perfectly with Foxx’s broader career trajectory, which has consistently centered on entertainment and bringing joy to audiences.
The versatility of Brown Sugar Bourbon shines through in its official cocktail recipes on their website. While it’s smooth enough to enjoy on the rocks (dubbed “BSB Rocks”), the spirit truly comes alive in creative combinations. The “BSB Toast Crunch” offers a decadent mix of whiskey and RumChata with a cinnamon kick, while the “BSB & Ginger Ale” provides a refreshing twist on a classic highball.
For warmer months, the “BSB & Lemonade” delivers a perfect balance of sweet and tart notes. As temperatures drop, the “BSB Cider” – a warming blend of whiskey and hot apple cider – provides the perfect seasonal sipper.
While the celebrity spirits market has become increasingly crowded, BSB distinguishes itself through its approachability and mixability. The brown sugar and cinnamon notes make it accessible to both whiskey connoisseurs and those new to the spirit, reflecting Jamie Foxx’s own ability to appeal to diverse audiences across his entertainment career.
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