In 2015, a casual dinner conversation between sisters-in-law Ayesha Curry and Sydel Curry-Lee sparked what would become a groundbreaking venture in the wine industry: Domaine Curry Wine. Their journey from concept to reality demonstrates the power of turning passionate discussions into tangible business success.

During a recent Food People episode by Bon Appétit, the duo shared their experiences navigating the wine industry. Ayesha presented compelling market research that revealed an often-overlooked opportunity: Black women’s significant influence in wine consumption. The numbers speak volumes — this demographic commands approximately $1.6 trillion in buying power and represents 12% of premium wine purchasers.

Positioning itself in the luxury segment, Domaine Curry Wine offers exceptional bottles starting at $75, reflecting its commitment to crafting luxury wines for diverse wine enthusiasts. Their success caught the attention of industry giant Constellation Brands, leading to a strategic acquisition in 2023. This partnership aligns perfectly with Constellation’s $100 million commitment to supporting minority-owned enterprises through 2030, further strengthening Domaine Curry’s mission of promoting diversity and accessibility in the premium wine market.

 

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The Need for Black Women Brands

The acquisition of Domaine Curry Wine by Constellation Brands represents a significant milestone, signaling growing trust and recognition of Black women as authoritative figures in an industry traditionally dominated by white-owned brands. This strategic move acknowledges a crucial market reality: Black women are wine consumers seeking exceptional quality products.

The success of Domaine Curry Wine, alongside other Black women-owned brands in today’s market, serves as compelling evidence of this demographic’s influence and sophisticated palate in the wine industry. This acquisition not only validates the brand’s excellence but also paves the way for greater diversity and representation in the wine sector.

If shopping online, you can find Domaine Curry Wine at The Prisoner Wine Company, Wine.com and Total Wine’s websites.

Shop the Story

• Domaine Curry Napa Cabernet Sauvignon 2021
• Domaine Curry Sauvignon Blanc

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