In recent years, the celebrity brand phenomenon has expanded into nearly every lifestyle sector, with a significant shift towards the spirits and alcohol industry in the early 2020s. This trend raises an important question: are these celeb brands truly worth the attention they receive?

While fame and fortune allow celebrities to become founders of virtually anything, many celebrity alcohol brands fall short of expectations. Having tested numerous such products, it’s clear that some are simply white-labeled, while others lack proper market research. The result is often an unpalatable product that fails to justify its hype.

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However, not all celebrity-backed spirit brands disappoint. Notable exceptions include Beyoncé and Jay-Z’s successful ventures in brown liquor and champagne with D’ussé, SirDavis Whisky and Ace of Spades, LeBron James’s well-received tequila investment, and George Clooney’s popular Casamigos. These standout brands prove that some celebrity alcohol ventures are indeed worth exploring.

Ahead, we’ve rounded up the best celebrity-backed and founded alcohol brands we know are worth investing in. Keep reading on for more.

Best Celebrity Alcohol Brands of 2024

• Lebron James – Lobos 1707 Tequila
• Carter Family – Armand de Brignac (Ace of Spades)
• Jay-Z – D’ussé Cognac
• Beyonce – SirDavis Whisky
• George Clooney – Casamigos

Lebron James – Lobos 1707 Tequila

Mexican Tequila brand Lobos 1707  brought on NBA star LeBron James as an investor in 2020. This partnership has helped boost the brand’s profile and expand its market reach. Lobos 1707, known for its premium tequila offerings, has leveraged James’ global influence and business acumen to strengthen its position in the competitive spirits industry.

Carter Family – Armand de Brignac (Ace of Spades)

Armand de Brignac’s rise is tied to Jay-Z. He featured it in a 2006 video after a dispute with the popular champagne brand Cristal. Jay-Z and Beyoncé bought the brand in 2014. In 2021, Möet Hennessy acquired 50% to expand its global reach.

Jay-Z – D’ussé Cognac

In 2012, Jay-Z formed a partnership with Bacardi to introduce D’ussé. Since its launch, the brand has gained popularity in pop culture circles while also establishing itself as a respected Cognac in its own right.

Beyonce – SirDavis Whisky

In 2024, acclaimed artist Beyoncé embarked on a new project called SirDavis Whisky, collaborating with prominent luxury goods conglomerate Moët Hennessy. This initiative followed her foray into country music.

George Clooney – Casamigos

Meaning “house of friends” in Spanish, Casamigos was founded by actor George Clooney in 2013. Initially created as a private label for Clooney and his friends, the brand quickly became a pop culture staple among tequila enthusiasts.

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