It’s not hard to go viral on TikTok these days, but few furniture brands have managed to captivate viewers like Cozey. Through a collection of smart and stylish living solutions, the Canadian direct-to-consumer retailer has cultivated a fan base across social media. From their sleek Eclipse coffee table to their cool modular sectionals and fairly affordable price points, it’s easy to see why fans can’t get enough of the brand. This sense of community has made the brand’s pop-ups an instant success. Their latest installment returns to the Big Apple with Cozey’s Flatiron District pop-up location.

Takeaways New Hide ▲

Modular furniture collections

and customizable sofas make

Cozey a standout

Flatiron District pop-up

lets fans experience

Cozey products in-person

7,000 square foot showroom

features best-selling pieces

in a design-forward space

Neptune sofa bed

and Gaia XL featured

for small apartments

❮

❯

In the heart of Flatiron, surrounded by attractions such as Eataly and The Lego Store, Cozey has set up shop in a temporary showroom on the corner of Broadway and East 20th Street. Inside the 7,000-square-foot storefront, fans will be able to shop a curated collection of the brand’s best-selling items in real life now through the end of the year. The pop-up first opened its doors to the public on July 10th of this year and will be available through December 31st.

@jannehkonneh

The furniture of your dreams is waiting at this nyc pop up! 💭✨ Cozey has a pop-up storefront where you can view their couches, rugs, and more. #Cozeypartner #ThingstodoinNYC #furniture #nycpopups #nyc

♬ original sound – Janneh Konneh | NYC Lifestyle

For fans who’ve swooned over items like Cozey’s viral sofas and washable rugs, they will have the chance to roam the two-story location and see firsthand why the brand has become a staple for comfort. While the pop-up is exciting, it’s not the first. This location marks the second pop-up in New York for the brand. The first being the location in SoHo, which was hosted through January 2025. Cozy is currently setting up shop in downtown Ottawa, Canada.

Flatiron’s Energy, Creativity, and Design-Forward Mindset

Still, New York holds a special place for the brand’s loyal customer base. “We’re thrilled to be back in New York and to open our doors in the heart of the Flatiron District, a neighborhood that embodies the energy, creativity, and design-forward mindset that inspires Cozey,” said Frédéric Aubé, founder and CEO of Cozey, in a recent press release. He continues noting that the response from the first New York pop-up was so amazing that they knew they’d be back for a second run. The intention of the Flatiron location is to provide fans with an immersive hands-on experience where they can explore and get a true feel for Cozey as a brand. Through customized furniture solutions for apartments and homes, they hope to build on the momentum and expand product offerings in the U.S.

Cozey’s Brand Loyalty

The Montreal-based brand has built a community of loyal fans through social media, showcasing the power of TikTok. With countless reviews of brand new or year-old products, they’ve become a leader in stylish design and high-quality materials.

@andoej

i’ve said it once & i’ll say it again ‘bb @Cozey is truly the BEST home purchase we have made !! absolutely no regrets ✨🤪 (also did ya know the rug is from Cozey too?? and she’s washable !!) #cozeycouch

♬ original sound – Andie