Sandra Stangl, Banana Republic’s company’s chief executive, is optimistic about the future when it comes to Banana Republic and home decor. In a recent New York Times article, Stangl expressed her optimism despite some experts’ opinions on the brand reviving another attempt at home goods.
Since the pandemic, several retailers have fallen into the red. Other stores have closed shop altogether like Bed, Bath and Beyond. But as retailers try to keep up with the pace of younger generations to secure them as consumers, the Gap-owned brand is willing to revisit its home decor division.
According to the Times, some leading experts believe the brand is seeking a “long-term strategy of building brand relevance,” Corey Tarlowe, a retail analyst at Jefferies, explained. “Banana Republic is not one of those companies that you think of that are doing amazing,” he confirmed. “There’s been so many problems for this Banana Republic business over the last 10 years. They’re trying to see these opportunities and figure out what works.”
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