There’s something unexpectedly chic about a mini fridge that knows how to make a statement. While most appliances are designed to disappear, Rocco’s bold, colorful refrigerators are built to be seen—and this summer, they’re ripe for attention.
Takeaways
New
Just in time for peak tomato season, the NYC-based brand has teamed up with cult-favorite scent house MALIN+GOETZ to launch a limited-edition Cherry Tomato Red colorway of their Super Smart Fridge. It’s Rocco’s first sensory collaboration, and it doesn’t disappoint. Equal parts utility and objet d’art, the new hue feels playful and architectural—an ode to late-summer indulgence with a wink toward “tomato girl summer” aesthetics and the internet’s obsession with all things fruit-forward.
Each fridge comes with a complimentary Tomato Home Spray by MALIN+GOETZ, known for their crisp, garden-inspired scents. The spray adds the real sensory layer to a collaboration that already feels thoughtfully designed. As a bonus, shoppers in New York can see the fridge in person at the MALIN+GOETZ Williamsburg store—where the pairing of scent and style is on full display.
For those unfamiliar with the brand, Rocco has built a reputation as the “Super Smart Fridge” with cult status to match. Their mini refrigerators are app-enabled, stylishly compact, and available in a rotating lineup of colorways that feel more like home decor than kitchen basics. Think of them as part appliance, part art piece—perfect for design lovers short on space but big on aesthetic ambition.

The Tomato Red collaboration marks a new chapter for Rocco, proving that utility doesn’t have to come at the expense of joy or creativity. Whether styled as a cocktail station, tucked into an office nook, or placed proudly in the heart of a studio kitchen, this mini fridge is the kind of product that makes you rethink what “functional” can look like.
For a brand that’s already known for reinventing the everyday, this collab is fresh, fun, and right on time.
popular posts
Ruggable Pieces Reminiscent of the Jean-Michel Basquiat Collection
by Erika Hardison | April 19, 2023
FOLLOW ALONG ON INSTAGRAM
#homeandtexture
Find us on social for more home inspiration where culture, personal style, and sophisticated shopping intersect to help you create a home where you love to live.







