Whoopi Goldberg isn’t just Hollywood royalty—she’s an icon. From movies to music and her longstanding role as a daytime talk show host, everything she dives into becomes special thanks to a larger-than-life personality and charm. Recently, the actress has entered a new lane in entertainment with the launch of Whoopi Prosecco.

Celebrities stepping into the limelight of wine and liquor isn’t anything new. But this venture marks Goldberg’s first into the industry. For the past three years, she and her team have been working meticulously to craft something special. Bright and elegant with delicate fruity and floral aromas, Whoopi Prosecco is made in the likeness of its founder. Too often people think bubbles should be reserved for special occasions, but the beauty of Prosecco is that it’s meant to make any occasion memorable.

In a recent press release, Goldberg mentioned that’s exactly why she created Whoopi Prosecco. “I love a good celebration, whether it’s big, small, or just because it’s Tuesday! I wanted something that feels special but is easy to pop open, whether you’re toasting life’s big wins or just winding down after a long day,” she says.

Prosecco is a fun sparkler to enjoy for wine enthusiasts and dabblers alike. But entering this lane wasn’t just a smart move, it was intentional. The Prosecco industry has seen an uptick in consumer interest over the past few years. According to data collected by Nielsen in 2024, total wine sales in the category of sparkling wine have grown +5.4% in volume and +6.8% in value. Expensive bubbles have their place, but these numbers speak volumes to how many consumers are interested in a tasty and toasty wine to enjoy any day of the week. Put simply, people want luxury whether they’re binge-watching their favorite show or planning a fancy weekend brunch.

The Best of Both Worlds

With Whoopi Prosecco, you’ll get the best of both worlds. Like the award-winning actress and host, it aims to deliver a quality performance and a good time. The brand describes the palate as “a bouquet of candied red apple, white flowers, lemon, and citrus, which pairs beautifully with cheese, fresh seafood, shellfish, or simply enjoyed as an aperitif.” The Glera grapes are DOCG-Certified for quality and are hand-harvested in Asolo, a region well-known for its unique terroir and Prosecco-making history. Here, the land is rich in minerals but has high altitudes that bring complexity to the wines produced in the region.

The intention behind Whoopi Prosecco is genuine, so it only makes sense that its cost is just as reasonable. Priced at $23, it’s a quality sip that you can enjoy whenever the mood strikes. “Whoopi Prosecco is all about joy, connection, and having a damn good time. So go ahead—raise a glass and celebrate whatever makes you happy.”