Wayfair, the online home retailer known for its vast selection of furniture and decor, is making a bold move into brick-and-mortar shopping with a 150,000-square-foot store set to open in Atlanta in 2026. This new location, which will be Wayfair’s second-ever large-format store, marks a major shift for the e-commerce giant as it expands beyond online retail.

Where the New Store Will Be Located

The new Wayfair store is coming to 1801 Howell Mill Road NW, inside The District at Howell Mill shopping center. The space, previously occupied by a Walmart supercenter, has been vacant since the retailer closed in 2022. Now, Wayfair is stepping in to reimagine the site into a destination for home shopping, offering everything from furniture and decor to appliances and home improvement essentials.

Why Atlanta?

Choosing Atlanta as the next location for its in-person shopping experience isn’t just a coincidence. The city is already home to Wayfair’s fulfillment center in McDonough, allowing for faster delivery and a seamless shopping experience for customers looking for larger items like sofas, dining sets, and bedroom furniture. Plus, with Atlanta being a major hub for design, home renovation, and interior trends, Wayfair is tapping into a market where homeowners and renters are always on the lookout for stylish, affordable home updates.

What to Expect From Wayfair’s Atlanta Store

If Wayfair’s first large-format store in Wilmette, Illinois, is any indication, this new location will be more than just a typical furniture store. Expect an immersive, showroom-style experience where customers can browse, test products in person, and get expert advice before making purchases. The store is expected to feature a wide range of home furnishings across different styles and price points, making it a one-stop shop for interior enthusiasts and design lovers alike.

Blurring the Lines Between Online and In-Store Shopping

Wayfair’s move into physical retail is part of a larger trend where digital-first brands are recognizing the value of in-person experiences. While online shopping has its conveniences, many shoppers still prefer to see, touch, and experience furniture and home decor before making a big purchase. With this new location, Wayfair is merging its digital expertise with a hands-on shopping experience, allowing customers to browse in-store while still leveraging the brand’s vast online inventory.

A New Home Destination for Atlanta

With its massive footprint and curated shopping experience, Wayfair’s Atlanta store is set to become a key player in the city’s home retail scene. Whether you’re furnishing a new space, tackling a renovation, or just browsing for inspiration, this new location promises to bring Wayfair’s signature variety and accessibility to in-person shoppers.

Wayfair’s expansion into physical retail shows that, even in a digital-first world, there’s still something special about shopping in person.