The whispers have been confirmed: Behr Paint has officially announced “Rumors” as its Color of the Year for 2025. This deep ruby red is set to make a bold statement both inside and outside homes across the nation.

Erika Woelfel, Vice President of Color and Creative Services at Behr, explains the choice in a press release: “We’re seeing people embrace color like never before. Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”

According to the press release, Behr commissioned a survey that found “more than three-quarters (76%) of Americans would consider painting a room or wall a shade of red,” and “about three-quarters (73%) believe that embracing the color red can add depth and character to living spaces and more than half (61%) agree bold red walls feel warm and captivating.”

 

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How Will the Rumors Shade Work in My Home?

If you’re wondering how the ruby-wine red can fit in with your everyday home decor and lives, Behr recommends going for what feels personal to your taste and style. Perhaps you want to welcome guests with a Rumors colored door or drench your master suite in this eye-catching hue. If you are skilled in upcycling and painting, re-work a piece of old furniture or a table and dress it up with this sought-after shade complete with a glossy-effect. The possibilities are endless.

The shade itself takes us back to the ‘90s when this hue was found in all things fashion and home decor. During this period, it was common to see this shade in bedding, furniture, art, and window treatment options. Rumors clocks us back into those easier days and will bring out your inner child in 2025.—for those of us old enough to remember.

Rumors is now available and sold exclusively at The Home Depot.