According to Pinterest’s Fall 2024 Trend Report, jelly food items dominate culinary trends for the remainder of the year. At the forefront of this gelatinous revolution is Gelée, an innovative jello brand redefining the jelly experience. Founded by Zoe Messinger, a Los Angeles-based writer and food enthusiast, Gelée draws inspiration from the classic 1960s Jell-O while catering to the curated palates of today’s experimental food lovers.

How Is Gelée Different?

What sets Gelée apart is its commitment to quality and health-conscious ingredients. Made from non-GMO whole fruit powders and non-GMO beef gelatin, Gelée is infused with collagen along with pre- and probiotics. Additionally, the brand offers a unique DIY experience. The packets are designed to be mixed at home by simply adding hot water and allowing the mixture to set in a mold of your choice. Notably, Gelée contains no added sugar, striking the perfect balance between indulgence and nutrition.

 

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There are many ways to incorporate Gelée into your day-to-day meals. The brand’s website offers recipes across the food and beverage categories, such as Jelly & Tahini Brioche, Jelly Noodles, and Passionate Martini, to name a few.

What’s Next For Gelée?

Certainly, the magic doesn’t just stop there. For fall 2024, food-inspired fashion continues to make waves, with jello having a huge comeback. As the old saying goes, “You are what you eat.” We might as well add “wear” into the mix. Messinger has the stage set to dominate the first New York Fashion Week with an installation for a to-be-named brand, tapping into the art of jello and bridging the gap between culinary trends and fashion.

Are you ready to jump into the jello? You can snag a box of Gelée via the brand’s website.