The collaboration includes a complete redesign of the brand's Moscato bottle and logo.
The collaboration includes a complete redesign of the brand's Moscato bottle and logo.
Golden Globe-winning and Academy Award-nominated actress Taraji P. Henson has embarked on an exciting new venture in the wine industry following an inspiring trip to Italy. Already known for her powerful performances in movies like “Hidden Figures” and the TV series “Empire,” Henson is now adding wine entrepreneur to her impressive resume.
The acclaimed actress has partnered with the Terlato Wine Group to revitalize their Seven Daughters brand. The collaboration centers on the brand’s Moscato wine, which has been in production since 2006 and includes a complete redesign of the bottle and logo.
This breakthrough in the wine industry stands out for its inclusive price point of $15, making it accessible to both premium wine enthusiasts and budget-conscious consumers alike. Henson’s vision aims to unite wine lovers through their shared appreciation of Moscato, bridging the gap between different market segments.
“Taraji is an extraordinary talent whose impact on both culture and business is apparent. We are thrilled to realize the vibrant energy she will bring to the wine industry,” Bill Terlato, President and CEO of Terlato Wine Group, says in a press release. “Through our collaboration, we are pleased to unveil the refreshed Seven Daughters Moscato and continue to build on enhancing brand visibility, deepening consumer connections, and driving growth in the Moscato category.”
“I am excited to be working with Bill and his team as we unveil the next generation of Seven Daughters,” says Henson. “I believe in celebrating every moment and never settling for less, so when it came time to team up with the brand, this was an easy decision because they embody those same principles. The new design reflects not only our shared vision but also celebrates the power of community and connection, and I can’t wait to reintroduce the world to Seven Daughters.β
Seven Daughters Moscato is now available for purchase. Find out more using the brand’s wine finder tool.
Find us on social for more home inspiration where culture, personal style, and sophisticated shopping intersect to help you create a home where you love to live.
