Viarae: Inside Issa Rae's New Prosecco Brand
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Here's What You Need to Know About Issa Rae's Wine Brand Viarae — And Where to Find It

December 4, 2023 at 9:21 PM PST

It’s no secret that Viarae is having a serious moment on social media. From picture-perfect wedding toasts to Tiktok reviews, Viarae is ALL over our timelines. The brand new Prosecco brand is certainly a big hit on social media. And everybody who’s anybody is clamoring to snag a bottle.

What is Prosecco?

Prosecco is a type of sparkling wine commonly found in the Veneto region in Italy where it originates. This specialized wine is crafted from the Glera grape, a white grape with a fairly neutral flavor profile that features citrus, apple, and peach aromas. The grapes have a moderately high acidity and low sugar content. This helps give Prosecco its light, crisp, and bubbly profile.

Prosecco is popular among wine lovers because it pairs well with a wide variety of dishes, from charcuterie boards to sushi. The lightweight bubbly is thought to be a more approachable alternative to champagne, due to its slightly sweeter nature. This makes it a big hit at weddings, brunches, and other celebrations.

Photo credit: @runholrun/Instagram

Viarae is a Prosecco brand started by actress, producer, and writer Issa Rae and E. & J. Gallo Winery. The pair partnered up to create a brand of sparkling wine designed to celebrate good moments with great friends. Featuring notes of ripe peach and green apple, Viarae Prosecco is light and crisp with a hint of sweetness. The great thing about Viarae is that you can enjoy it as is, or turn it into a fun cocktail. The “Barbie” actress calls herself a “French 75 girl,” but in an interview with Cosmopolitan, she also recommends mixing Viarae with vodka to create a quick and easy cocktail that’s perfect for every occasion.

“I am thrilled to share my love of Prosecco with everyone through Viarae. It’s carefully crafted, deliciously crisp, and the perfect beverage to deliberate La Dolce Vita,” Rae gushed in a press release surrounding the new brand.

Photo credit: @litnlisten/Instagram

Viarae and the Push for Representation

Issa Rae is never one to shy away from speaking out about representation in the entertainment industry. And now that she’s stepping into the wine business, her push for representation is even more clear. Each wine bottle is encased in beautiful brown and gold packaging, a nod from Issa Rae to the Black women in the wine industry.

A growing number of Black women have taken up space in the wine industry in recent years. The industry, notoriously known for its lack of diversity, is now seeing a boost in representation thanks to these trailblazers. Viarae not only celebrates friendship but also encourages diversity and inclusivity within the wine industry. In her interview with Cosmopolitan, Rae shared her hopes for Viarae,

“I’m very much acknowledging that I’m a novice in this space and that there are other people that came before me. I had an amazing conversation with one of the McBride sisters [of Black Girl Magic Wines] this past week, and she was kind of giving me the layout of the land. I’m coming to another wine shop owner, a Black woman in New York, who bought out her own wine shop from previous owners. There are so many people in this space actually doing the work and actually carving out a name. I hope that I’m able to live on and also, just by being so visible, that other people will be prompted to learn about who’s already doing it and doing it better.

Where To Find Viarae

To see what the buzz is about, you can shop Viarae at select retailers like Target across the country. Check out the store locator on their official website to find out where you can purchase a bottle of Viarae Prosecco for your next celebration.



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