How To Market Your Airbnb Like a Pro - Home & Texture
Homeownership How To Market Your AirBnb

Want To Market Your Airbnb To Attract More Bookings? Here's How

How you market your property can really make all the difference.

By
May 1, 2024 at 10:29 PM PST
Updated on May 1, 2024 at 10:29 PM PST
Homeownership How To Market Your AirBnb

Want To Market Your Airbnb To Attract More Bookings? Here's How

How you market your property can really make all the difference.

By
May 1, 2024 at 10:29 PM PST
Updated on May 1, 2024 at 10:29 PM PST

Airbnb is home to nearly 8 million property listings, which can make it a lot more challenging for a host to make their property stand out from the crowd. That being said, how you market your property can make all the difference. Effective marketing can transform your property from just another listing into a desirable destination that travelers can’t resist. If you need a little help in the booking department, here are a few tips on how to get started marketing your Airbnb.

Create an attractive listing.

Your listing is what potential renters look at when they want to view your property. Think of it as a kind of first impression.

In order to attract renters, high-quality pictures are a must, so consider hiring a professional photographer who can highlight the best features of your space.

Then, write a detailed description about the property to highlight what makes it special. For example, maybe it’s the stunning view from the balcony? Or the close proximity to nearby shops and eateries? Whatever it is, make sure readers know just how special your space is.

A hand pressing the Tiktok app icon on a mobile phone
Photo credit: cottonbro studio via Pexels

Leverage social media.

It’s no secret that social media is key to marketing your Airbnb without spending money on advertising. To attract more customers, create social media accounts for your rental property. Then, to manage it, provide a sneak peek into what guests can enjoy while staying at your place, including additional pictures of the place, community events, and local hotspots.

Pro Tip: Using hashtags can be a great way to get more engagement for your account. Consider creating hashtags or geotags for your property to encourage guests to share their experiences. User-generated content can serve as real, honest testimonials that add even more credibility to your Airbnb.

Offer unbeatable deals.

Because pretty much everyone loves saving money, offering competitive pricing or special discounts for longer stays can make people more drawn to your Airbnb listing. Plus, it incentivizes customers to book with you for a longer period, which means more money for you.

For ideas, try setting up an introductory rate for the initial two or three months. Or another option would be to offer a discounted price for last-minute bookings. Whatever you decide, offering deals to potential renters not only fills up your calendar but could lead to more reviews, which boosts your visibility.

Stay on top of what’s trending.

A smart way to attract more renters is by keeping an eye on travel trends, and then marketing your Airbnb property accordingly. For example, if there’s a hot festival in your city, tailor your listing to attract festival-goers. You could say something like “only a 10-minute walk to the festival grounds” or “perfect location for festival attendees” to encourage people who are in town for an event to book with you.

Photo credit: Thomas Barwick

Engage with local businesses.

If you really want to maximize your Airbnb potential, try partnering with local businesses to create packages or special offers to entice potential renters.

For example, you can team up with your neighborhood cafe to offer a free coffee coupon for anyone who books through your Airbnb. Or, since many Airbnb renters are new to the area, try arranging for local tour guides to pick them up right at your doorstep.

Incorporate SEO strategies.

You can use SEO — a.k.a search engine optimization — to get your Airbnb listing to rank higher on search engines like Google or even YouTube. By using relevant keywords like “ocean view” or “cozy apartment near downtown” in your listing description, title, and tags, you can up your chances of potential renters stumbling upon it.



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