Jacquemus, a cult-loved French fashion brand, has made its debut in the United States. Fittingly, the brand chose New York City’s trendy SoHo district for its first brick-and-mortar store. This upscale Manhattan neighborhood, renowned for its vibrant art, fashion, and restaurant scenes, now hosts the label’s inaugural American outpost.

Inside the store, guests enter a haven where Parisian chic meets brownstone charm. The brand’s designer, Simon Porte Jacquemus, vision unfolds in a space bathed in oyster-white wooden accents and framed by sweeping glass panels. This curated interior creates an intimate sanctuary of understated elegance. The brick-and-mortar invites shoppers to immerse themselves in an atmosphere that seamlessly blends sophistication with comfort.

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The two-story store showcases an eclectic mix of artistic furnishings, from chairs designed by renowned architect Frank Lloyd Wright to lithographs created by artists Aristide Maillol and Joan Miró.  Elevating the art scene even more, guests can enjoy sculptures by Maillol, which are displayed throughout the store.

One of the best-kept secrets is that the boutique offers exclusive home pieces alongside items available both in-store and online. For example, the Jacquemus travel mug, priced at $60, can be purchased through the brand’s website and in the physical store.

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