In a move that marries hip-hop influence with wellness, Grammy-nominated artist Gunna has stepped into the beverage industry as the newest co-owner of Flerish Hydration. The partnership represents a natural alignment between the rapper’s personal transformation journey and the brand’s commitment to clean, functional hydration solutions. As Gunna continues to prioritize his physical and mental well-being, this collaboration marks an exciting new chapter for both the artist and the emerging lifestyle brand.

Flerish distinguishes itself in the crowded hydration market with its watermelon-based formula and focus on natural ingredients. The brand offers a refreshing alternative to conventional sports drinks, featuring key nutrients like Vitamin E, Vitamin B6, Vitamin B12, L-Theanine, Zinc, and Magnesium — all without artificial sweeteners or dyes. This clean approach to hydration supports energy, focus, and recovery for those maintaining active lifestyles.

For Gunna, the partnership goes beyond a typical celebrity endorsement. “I don’t put my name on just anything. Flerish is different, it’s clean, it works, and it’s become a part of my everyday lifestyle. I’m happy to be coming on board and look forward to the journey ahead,” the artist said in a press release. With his substantial following across streaming platforms and social media, Gunna brings valuable cultural influence to help Flerish expand its reach in major US cities and international markets.

@flerish.hydration

“WON’T STOP” x Flerish 🔥 Welcome @Gunna to the Flerish family as a co-owner! Watch the full “Won’t Stop” music video, out now on YouTube

♬ won’t stop – Gunna

A Partnership Built on Authentic Lifestyle Changes

Over recent years, fans have witnessed Gunna’s visible transformation, built on discipline and consistency. This evolution made Flerish an ideal partner, as he continues to prioritize his well-being. “Right now, I’m focused,” Gunna remarks. “There’s no off switch. I needed something that supports me naturally and keeps me balanced, and that’s exactly what Flerish does.”

The rapper’s influence extends far beyond music, with 32 million monthly Spotify listeners and more than 5 million engaged Instagram followers. His cultural impact resonates strongly in cities such as Atlanta, Miami, New York, Chicago, and Los Angeles, while his international audience continues to grow across the Middle East, Europe, Thailand, and Africa.

Avery Johnson Jr., founder of Flerish, expressed enthusiasm about the partnership: “Gunna is elevating every part of his life, and he’s bringing that same energy to Flerish,” Johnson said. “He’s not just a face for the brand. He’s a true partner and his vision will push us forward in powerful ways.”

The Innovation Behind Flerish

Flerish (pronounced like “flourish”) represents a fresh approach to hydration products, focusing on natural support for daily energy, mental clarity, and physical recovery. Standing out from competitors, the brand has pioneered the use of watermelon as its primary ingredient base, creating a naturally sweet profile without relying on artificial additives.

The company emerged from founder Avery Johnson Jr.’s personal experiences as a former collegiate athlete who found existing hydration options inadequate. Since debuting in late 2024, the brand has strategically positioned itself at cultural touchpoints ranging from music festivals to major sporting events, building recognition among diverse consumer groups.

Currently available in three distinct flavor profiles — Passion Fruit, Pineapple, and Mixed Berry, Flerish products can be purchased through the company’s online channels and an expanding network of retail partners. With Gunna’s involvement, the brand seems positioned to challenge established players in the growing functional beverage category.

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