Millennials and Gen Z are leading the blooming – get it? – plant industry. The 2020 global pandemic took the plant parent game to a whole new level with plant influencers and experts on social media leading the industry rise. Gardening was no longer just your auntie’s game anymore… or maybe it was that #auntielife became goals? Either way, notable figures like Hilton Carter, interiors and plant specialist inked a deal with Target, launching Hilton Carter for Target in May 2021 letting the zeitgeist know: monsteras are here to stay! Carter, who counts filmmaker in his lists of talents, knows how to stage a room, but, as he told Southern Living, his passion for plants came as he grew and realized that plants brought him an inner sense of calm and self care.

“While tending to these plants, I found joy in seeing the positivity of new growth. Due to that excitement, the people around me reaped the benefit of a happier Hilton. I was also learning how to be a bit more patient with and aware of the people around me through nurturing these living things,” he said.

And it’s not just the plants. Remember, decor is a larger part of it as well. Here are the 5 must-haves to up your plant game and set the room like your favorite plant influencer.

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