In a meeting of icons, basketball legend LeBron James and storied cognac house Hennessy have reunited for their highly anticipated second collaboration — the Hennessy V.S.O.P Limited Edition by LeBron James. Following their 2024 debut, this new release deepens the creative dialogue between two powerhouses that have each turned excellence into an art form.

Takeaways New Hide ▲

Bottle design features

LeBron's crowning gesture

blending elegance with

bold basketball style

Hennessy celebrates sociability

with collaborative release

inviting global fans

to shared moments

Limited edition bottle

serves as legacy keepsake

uniting craftsmanship and

sporting excellence

Collector bottle doubles

as decor accent

suitable for display

in elegant spaces

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Arriving this October, the collection bridges the worlds of sport, design, and heritage. It’s more than a celebrity partnership; it’s a statement about legacy, craftsmanship, and connection. The bottle’s gold-embossed details and refined silhouette honor Hennessy’s time-honored artistry, while James’ signature crowning gesture — now etched across the design — serves as a symbol of triumph and shared celebration.

A New Era of Sociability

To mark the release, Hennessy launched a social campaign titled The Second Decision — a clever nod to James’ headline-making 2010 TV special announcing his departure from Cleveland. While that first decision reshaped basketball history, this second one celebrates evolution, unity, and creative collaboration.

Available now in select markets worldwide, the collection invites fans and collectors to toast to what both brands describe as “a new era of sociability” — a reminder that greatness means little if it isn’t shared.

@megamedia__

LeBron James “The Second Decision” was just a commercial for Hennessy 😭 #lebronjames #theseconddecision

♬ original sound – MegaMedia

A Partnership of Icons

Speaking about the latest collaboration, LeBron James said, “It’s an honor to continue this partnership with Hennessy. Our first collection was about a shared pursuit of excellence and boundary pushing, and this new limited edition is another chapter in that story. The design features my crowning gesture, which is special for me and stands for celebration and connection. That’s what this bottle is made for.”

Design That Tells a Story

The bottle itself tells a story through its design. The prominent crowning gesture motif represents James’ on-court celebrations, which is an ode to achievement, recognition, and the shared moments of triumph that bring people together. This symbolism reinforces the collection’s central theme of connection and celebration.

Visually, it’s a masterclass in modern elegance. The gold-embossed detailing and sleek silhouette embody Hennessy’s refined artistry while channeling James’ bold, distinctive aesthetic. It’s a design that feels equally at home on a luxury bar cart or displayed as a collector’s centerpiece.

Anticipation Builds for Limited Release

Industry experts are already predicting high demand for the collaboration, with collectors, design enthusiasts, and fans of both James and Hennessy eager to secure a bottle. Beyond its surface appeal, the partnership represents something deeper — a cultural moment that bridges sport, luxury, and legacy.

The Hennessy V.S.O.P Limited Edition by LeBron James stands as a testament to what happens when two icons from different worlds unite with a shared vision of excellence, celebration, and legacy.