However, American consumers are going to need to wait a bit before the change hits. The rollout will start in Canada and make its way south. Shoppers are expected to see a new app and an updated website for their shopping needs.

“This opportunity is too good to be true,” Johnson said. “We are Bed Bath and a bigger beyond.”

Overstock is elated about the change to say nonetheless. In a recent statement, Johnson admitted that the company didn’t have the same familiarity as Wayfair and other home goods destinations. Ever since Bed Bath & Beyond’s financial troubles have been made public, Overstock has been trying to place a stake in its remaining business.

“Our base pricing is better than what customers have experienced at Bed Bath & Beyond,” Johnson said. “While they’ll be able to add a coupon on top of it, I don’t think they’ll need to rely on the standard Bed Bath & Beyond ‘20% off’ coupon that was almost ubiquitous.”

Johnson is looking to carry over Bed Bath & Beyond’s customers to Overstock and is hoping he can triple his traffic with this rebranding.