Introducing Clare, the First Black-owned Paint Company - Home & Texture
DIY Black-Owned Paint Company

Clare Paints a New Future: Meet the Trailblazing Founder of the First Black-owned Paint Company

September 27, 2023 at 11:11 PM PST
DIY Black-Owned Paint Company

Clare Paints a New Future: Meet the Trailblazing Founder of the First Black-owned Paint Company

September 27, 2023 at 11:11 PM PST

Planning a DIY painting project can be a taxing process — especially if you’re new to painting. From brands to sheens, there are SO many products to decipher between, which can be really confusing. Plus, with so many options, finding the perfect color can seem near impossible. Plus, if you don’t have the right application technique, your DIY project can leave you saying “D-I-Whyyy?” instead. Luckily, Clare is a Black-owned business that’s turning the process on its head to make revamping your space much more convenient.

A woman painting a white wall
Photo credit: Clare

Clare just entered the chat.

Clare is the first, ever Black-owned paint company founded by interior designer Nicole Gibbons. Gibbons is a powerhouse when it comes to all things related to color — and she has the portfolio to prove it, having partnered with a number of major media outlets such as HGTV, The Oprah Winfrey Network, The Today Show, Elle Decor, and others.

Gibbons started the company back in 2018 after realizing how hectic the paint shopping experience was. She, along with her team of designers, help curate the perfect paint experience for Clare customers, from tips on color selection to inspiring interior design trends.

“I believe that we have the opportunity to be that next legacy paint brand that’s around for 150 years,” she shared with Fast Company. And, judging by its popularity, the company is rapidly growing with no signs of stopping.

Nicole Gibbons, founder of Clare
Photo credit: Clare

Here’s why Clare is a brand you should shop.

Planning to paint your space? Clare can help. Not only is the innovative company the first Black-owned paint business, it’s also a goldmine of information for homeowners interested in starting a DIY project. Plus, you can support a Black-owned business in the process. To learn more, here are three ways Clare can help you design your space:

A bedroom with blue walls
Photo credit: @ninabarniehblair for Clare/Instagram

1. Clare helps you pick a color for your space.

Having trouble deciding on a color? Clare takes the guesswork out of finding the perfect color for your space with its super helpful tool, the Clare Color Genius. Clare Color Genius can guide you towards your ideal color by asking a short series of questions to better understand your desired aesthetic.

The company also provides customers with easy-to-use color swatches. The Perfect Color Swatches conveniently stick to your surfaces so you can get a more realistic idea of how your selected color matches your space. Just peel and stick!

A bedroom with patterned walls
Photo credit: @miracleonthirtyfourth for Clare/Instagram

2. The company knows a LOT about paint.

Clare is an authority on all things related to paint. And fortunately, they aren’t stingy with what they know. You can learn everything from how to incorporate the color Periwinkle in your bathroom to the proper way to paint a front door. You can even find cool tips and tricks from industry experts on proper wall or surface prep, paint finishes, or paint techniques.

And beyond providing painting advice, the company also houses a collection of their favorite design ideas from their loyal customers. This way, you can browse through a curated selection of varying color schemes, styles, and projects to inspire you.

3. Clare gives back.

Clare not only makes revamping your home easy and convenient, but affordable, too. Using its brand loyalty program, you can earn one point for every dollar spent. And after you’ve racked up enough points, you can use them to redeem company products to save money on your future purchases.

The cool thing about the brand loyalty program is that you can earn more than points. As a program member, you also receive VIP access to exclusive sales and promotions, a sneak peek at new, upcoming products, free gifts, and lots more!


Whether it’s luxury or ease, every area of your home should be as fabulous and unique as you.



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