Millenial Pink Is Out: Here's What's In - Home & Texture
interior design Millennial Pink

Millennial Pink Is Out: Here's What's In

July 3, 2023 at 5:07 PM PST

Millennial pink is out, but it had a long run. Ever since 2010, this color has dominated pop culture and everyday life. From beauty brand packaging to mobile devices, this color quickly became the newest “it” color.

“Rose-tinted Millennial pink and rose gold finishes are falling out of favor due to oversaturation in the market,” Lauren Chiu, head of color and materials at a trend forecasting agency called Stylus, told Homes & Gardens in a recent interview.

But nothing stays the same and seasons always change, so it should come as no surprise that this popular color is fading away. The world is quite different now than it was in 2010. Therefore, designers and experts are beginning to welcome an emerging trend known as terra rustica.

Here’s What You Need To Know About Terra Rustica

Millennial Pink Is Out
Photo credit: Max Rahubovskiy

“Colors that feel overtly synthetic or jarring are unlikely to be popular in the current socio-economic climate, as they can feel unsettling, particularly in the home, when people want to surround themselves with colors that feel reassuring. Instead, there’s a growing fondness for rich earth-tone pigments like deep browns and reddish clay tones that are cocooning and intimate, providing cozy hideaways,” Chiu explained.

Terra rustica is a color palette that embraces earth-tone colors, especially with red undertones, so colors such as terracotta, burnt orange and shades of brown are predicted to be the “it” colors of the future. Furniture and decor pieces with these colors also tend to give the impression of sustainability.

This may appeal to new or first-time homeowners because fewer people are wanting a home filled only with trendy decor pieces and colors. It’s likely they’ll want to mix and match in order to give the home more personality.

However, you don’t have to get rid of your Millennial pink just yet. In fact, you can slowly transition into a more earth-tone look and feel gradually with a few simple steps.

First, consider buying some wallpaper in rich, orange, or red earth-tone colors. You can find beautiful wallpaper in these colors, and it can be a temporary but immediate facelift for your space.

You can also start adding terracotta planter pots inside your home. You can give your plants new life and splurge a bit on the planters you admire. You can also start with small spaces to get a better feel for how these colors will impact your mood going forward.


Whether it’s luxury or ease, every area of your home should be as fabulous and unique as you.



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